Product Designer & Builder
I design it,
then I build it.
Product designer and founder who ships. I take products from concept to production. Designing systems, prototyping in code, and when the project calls for it, building the whole thing myself.
Featured Projects
03 – Designed & Built
Design is the starting point, not the finish.
Most designers hand off a Figma file and hope for the best. I stay in the room. I use AI as a force multiplier to take products from research to working code, ensuring design intent survives implementation. The result: faster iteration, fewer compromises, and products that ship exactly as designed.
Research & Strategy
I start by understanding the "why". Researching user needs, business goals, and technical constraints to define a clear path forward.
Design & Build
Moving fast from wireframes to high-fidelity code. I build living prototypes that feel real, ensuring design intent survives the build.
Ship & Iterate
The work doesn't end at ship. I monitor performance and user feedback to refine the experience, making it better with every version.
Designing with intention & craft.
I'm a product designer who believes the best way to validate a design is to build it. I've led design for products across fintech, health tech, productivity, and community platforms, taking ideas from zero to shipped product, often implementing the front-end myself.
AI changed my workflow, not my standards. I use tools like Claude and Cursor to move faster while maintaining the same obsessive attention to detail. The result: products that ship faster and ship better.
digital products
end-to-end
with AI workflow
product creation
Toolkit
Experience
Product Designer, Design Systems & AI – ecoPortal
Rebuilding the design system as an AI-readable source of truth and writing the policy that governs it – a three-tier token ladder, structured component semantics, and Figma-to-code bindings that keep designers and agents generating compliant UI.
Lead Product Designer – Inevifit
Led design and continuous improvement of the Trainest app and other digital products across web and mobile, alongside the full Shopify storefront and multi-channel marketing for a US-based fitness and nutrition brand.
